Key takeaways from this post
Marketing in law is crucial for success in today’s competitive market. Invest in social media advertising, create engaging content, stay current on trends, and allocate a budget for marketing campaigns. Google Ads is a great starting point for law firms looking to grow their client base. A good marketing agency can help you to achieve your goals.
- Marketing in law is essential for modern law firms to gain a competitive edge and expand their client base.
- Use social media platforms and create compelling content to effectively market your brand.
- Stay up-to-date on emerging trends in legal marketing to remain ahead of the competition.
- Invest around 3% to 10% of gross revenue in marketing and set specific budgets for each campaign.
- Google Ads and similar social media advertising are a good starting point for law firm marketing strategies.
Where should I start with a law firm marketing plan?
Invest in Google Ads to get your law firm’s name out there
PRO TIP: When setting up Google Ads, target the right audience; demographics, geography and household income. We focus on niche keywords for our campaigns and avoid broad matches.
Start strong with Law firm marketing and SEO.
PRO TIP: Before you create an amazing law firm website, start social media marketing or hit go on your ads. First dive deep into an SEO and sales strategy report. SEO will help you discover your competitors, keyword search volume, backlink strategies and more.
Create informative blog content that answers common legal questions
PRO TIP: If you're stuck for ideas on what to write, head over to chatGPT and ask this question. 'I'm stuck for ideas. Can you please suggest 10 Family law blog topics that would be helpful for divorced couples and form a part of Google's Helpful content system algorithm?'
Then I asked ChatGPT, 'Can you revise this list and ensure that each of these topics is a high search volume in Google by divorced clients? It explained that wasn't really possible but it still revised the list! Boom, i have some decent ideas to research their potential.
Make use of social media platforms like LinkedIn and Facebook
PRO TIP: When creating social media posts, think of what might be helpful to your clients. Posting a picture of you having lunch or coffee at a cafe helpful? I think not. A blank affidavit pdf, I think, yes. Sending an update on the local weather? I think not. Posting a link about a new co-parenting app? Indeed helpful. When posting updates to our clients, we think is this content helpful and authentic.
Develop relationships with local media outlets and pitch story ideas regularly
PRO TIP: If you have a friend or a business acquaintance who has a relationship with a local media or news outlet. Ask them to introduce you to them.
In conclusion, focus on your strengths and get creative
Creativity is the key
What type of law firm do you run? Let me know in the comments!