Attract 21 extra family law clients monthly.

About Mat Walker

Mat Walker helps family lawyers acquire more qualified clients and grow with SEO.

Not with gimmicks. Not with false promises. Not with paid ads. Just strategic, proven SEO that works, backed by our work for free guarantee.

Most Family Lawyers come to me with the same challenge: “We’re great at what we do, but no one can find us online.” 

That’s where Mat comes in.

This isn’t a “set and forget” service. We partner with our clients to create sustainable growth. Our approach is transparent, data driven, and tailored to each firm’s goals.

Why LawSEO Was Born?

I’ve been through a divorce. I’ve experienced firsthand what it’s like to feel lost, overwhelmed, and unsure of where to turn for help.Mat Walker

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lawyer alert be careful

Be careful lawyer alert

I’ve worked with good lawyers, and I’ve experienced the ones who seem more interested in billing hours than making a real difference. I know the damage that can be done not just financially but emotionally, too.

That’s why I started LawSEO.

General digital agency

I ran raw.com.au, a generalist agency working with all types of businesses. But I kept coming back to one thought:
“What if I could help the good lawyers, the ones who actually care, get in front of people who need them most?”

general marketing agency
lawseo is born

LawSEO was finally born

Three years ago, I made the switch. LawSEO was born.
Since then, we’ve focused exclusively on helping law firms grow online with SEO that dominates. No gimmicks. No inflated traffic stats. Just genuine leads from people who are looking for help, now.

A Bit About Me...

Hi, I’m Mat Walker.

I’m a dad to a brilliant, kind hearted 11 year old girl who lives with me full-time. She’s my reason for everything. She’s why I push hard, stay honest, and only work with lawyers I believe in.

I want to teach her that doing the right thing matters, even when no one’s watching.

That’s also why I created:

Divorce Down Under – a podcast and resource hub to help Australians navigate divorce with clarity.

Law Ads – our ad partner agency was built specifically for law firms.

Room – a directory where people can find great lawyers, not just good marketing.

This isn’t just business for me. It’s personal.

If this sounds like you, I would love to connect and learn how to help each other grow successfully.

My reason for living life, to it's fullest

Messages of love from my daughter

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You’re probably not here for that. In all seriousness, we partner with lawyers who genuinely want to help.

The ones who:

  • Speak human, not just legal jargon.
  • Want to build long term client relationships not just quick wins.
  • Are committed to showing up online in a way that feels true to their values.


Whether you focus on family law, personal injury, wills and estates, or commercial law, we’ll help you reach the right clients and build a trusted brand.

We get Lawyers

Why LawSEO?

  • We speak your language—legal.
  • We’ve delivered page one results for all of our law firms.
  • We combine SEO strategy with real world marketing insights.

We’re 100% based in Australia and know the local legal market.

We’d love to talk if you’re ready to grow your law firm strategically (and ethically).

We guarantee everything we do. No fluff. No false promises. Just real results. Book a call to learn how we grow law firms.

about us law seo

Law SEO is our speciality

More law clients and less stress from a local SEO agency.

Results driven SEO for your success

We will ensure that the process is transparent, whether you are on the first page of Google, receiving more phone calls, or earning more 5-star reviews.

SEO services tailored to you everytime

Work exclusively with one account manager. Your message will always be understood and you will never be required to repeat yourself.

More time working on the business

SEO strategy takes time, but with our done-for-you service, you can focus on your clients and lawyers. Become the dominant law firm in your area.

the team

The Team Focused on Helping You Reach More Paying Clients

At LawSEO, we focus on helping you achieve your goals, whether booking 20-plus clients every month or helping them work less in the business and more on it.  

Mat Walker
Growth Specialist
New staff
SEO SPECIALIST
Joseph Wright
CREATIVE COPYWRITER
New staff
Website Specialist

Results driven

Get access to our SEO platform

Law SEO services make it simple to grow a law firm’s website. Working together, the success of our SEO positions family law services where they can increase their 5 star reviews. Attract and recruit new lawyers and, ultimately, grow their sales.

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Satisfied Clients

Our automated software will help your firm increase client satisfaction and customer reviews.

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Attract Skilled Lawyers

Because our clients dominate SEO, they can attract and afford higher paying lawyers.

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Increased Client Sales

Our family lawyers regularly achieve 50+ monthly qualified client leads. Would you like that?

We don't guarantee the first page of Google.

We guarantee to increase your monthly clients.

REAL EXPERIENCES

A word from the founder

I am passionate about partnering with elite family lawyers who genuinely want to make a difference. This type of lawyer is innately driven to do his best for his clients.

Mathew-Walker--Lead-SEO-Growth
Satisfaction guarantee or money back

No questions asked!

testimonials

See What Lawyers Are Saying

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Peter Andrews

'Enquiries have increased'

Mat is heavily engaged with our firm and genuinely invested in achieving the best possible results for us. Our enquiries have certainly increased as a result of his work and that of his team. Their professionalism and dedication to continually exceed what they’ve already accomplished is refreshing and reassuring as a business owner. Very pleased we engaged Law SEO and look forward to a long relationship.

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Luke Shanahan

'Thrilled working with LawSEO'

Mat was previously in charge of our SEO, and when he founded the agency Law SEO, I re-partnered with him. Mat has a deep understanding of local SEO, which has helped our Sunshine Coast family law firm achieve a lot of success. We are thrilled to have joined again in such a competitive market.

Rowena Ferrall

'Clients have increased'

Mat has been a pleasure to work with.
We have been very happy with his high level of service.
We have really noticed our new client enquiries increase since he came on board.

Invest in a niche experience agency that guarantees results & 10x your ROI.

We confidently say this as our clients keep partnering with us and remain satisfied with their results.

Make your firm the first choice for families seeking legal guidance in your area.

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Opening Time

Mon – Fri : 9am – 5.30pm
Saturday: 9am to 3pm
Sunday (Closed)

Ready to get more clients?

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