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Technical Phrases Explained

We understand that online marketing may not be your area of expertise, so we’ve compiled a list of terms that might be useful to you.

SEO Terms
Web Design Terms
Marketing Terms

SEO Terms

Alt Text

Short for “alternative text”. This text describes images on websites to search engines and users who might not be able to see them. It’s used for accessibility and SEO.

Backlink

A link from one website to another. Backlinks are valuable for SEO because they signal to search engines that others endorse your content.

Google Analytics

A tool that tracks and reports website traffic, giving insights into how users find and use your website.

Indexing

The process by which search engines organise information before a search to enable fast responses to queries.

Keyword Density

The percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Overuse can lead to penalties for “keyword stuffing”.

Link Building

The process of acquiring hyperlinks from other websites to your own. It’s crucial for improving domain authority and search ranking.

Meta Description

A brief description of a web page’s content that appears under the page title in search engine results. It can influence the likelihood of users clicking on your result.

Organic Search

The unpaid entries in a search engine results page that were derived based on their relevancy to the search terms.

PageRank

An algorithm used by Google to rank websites in their search engine results. It measures the importance of website pages.

SERP

Stands for “Search Engine Results Page”. It’s the page you see after entering a query into a search engine.

Title Tag

An HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages as the clickable headline for a given result and are important for usability, SEO, and social sharing.

Web Design Terms

Breadcrumb

A small text path, often located at the top of a page indicating where the user is within the site’s hierarchy. It helps users navigate back to previous sections more easily.

CSS (Cascading Style Sheets)

A coding language used to style and layout web pages. For example, it controls fonts, colors, and spacing.

Domain Name

The web address used to access your site, such as “www.example.com”. It’s essentially the digital address of your business online.

Favicon

A small icon associated with a website or webpage, typically displayed in the address bar of a browser navigating the site or next to the site name in a user’s bookmark list.

HTML (HyperText Markup Language)

The standard coding language used to create and design pages on the World Wide Web. It structures the basic part of any web page.

Interface

The part of the website that users interact with. It includes everything the user experiences directly, such as buttons, images, and navigation menus.

JPEG (Joint Photographic Experts Group)

A popular format for saving image files, particularly photographs. It’s favored for its ability to compress images to reduce file size without an excessive loss of quality.

Landing Page

A single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page typically displays directed sales copy that is a logical extension of the advertisement or link.

Navigation

The system that allows users to browse different pages on a website. It includes elements like menus, drop-down lists, and links to help users find and access information.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed. It involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing.

UI (User Interface)

The means by which the user and a computer system interact, particularly the use of input devices and software.

Wireframe

A basic visual guide used in interface design to suggest the layout of fundamental elements in the interface. It doesn’t include any design or branding elements; it simply lays out the structure.

Marketing Terms

A/B Testing

A small text path, often located at the top of a page indicating where the user is within the site’s hierarchy. It helps users navigate back to previous sections more easily.

Conversion Rate

The percentage of users who take a desired action (like filling out a form, signing up for a newsletter, or making a purchase) divided by the total number of visitors.

Demographics

The web address used to access your site, such as “www.example.com”. It’s essentially the digital address of your business online.

Engagement

A small icon associated with a website or webpage, typically displayed in the address bar of a browser navigating the site or next to the site name in a user’s bookmark list.

Funnel

The standard coding language used to create and design pages on the World Wide Web. It structures the basic part of any web page.

Key Performance Indicator (KPI)

A measurable value that demonstrates how effectively a company is achieving key business objectives. Marketers use KPIs to track progress toward marketing goals.

Lead Generation

The initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or sales leads.

Landing Page

A single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page typically displays directed sales copy that is a logical extension of the advertisement or link.

Organic Reach

The number of people who see your content without paid distribution. It includes people shown your posts through both their own feeds and those of their friends.

Pay-Per-Click (PPC)

A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Return on Investment (ROI)

A performance measure used to evaluate the efficiency of an investment. In marketing, it assesses the profitability of a campaign or strategy, comparing the return to the cost.

Wireframe

A basic visual guide used in interface design to suggest the layout of fundamental elements in the interface. It doesn’t include any design or branding elements; it simply lays out the structure.