Sunshine Coast
Maroochydore QLD 4558,
Australia
Gold Coast
PO Box 1582 Southport BC QLD 4215, Australia
Start: January 2021
Finish: Current
Shanahan Family Law increased its leads to more than 21+ clients monthly through its website using our Search Engine Optimisation strategies for family law.
Project Duration: Jan 2021 – Current
With our wide-ranging SEO expertise, we have partnered with Shanahan Family Law, a growing family law firm, to meet their need for increased monthly clients. We started on a journey to use our SEO skills, ranging from content creation to technical SEO, to help the firm expand from a team of 2 to a sizeable staff of 10.
This case study aims to show how our SEO strategy helped Shanahan Family Law get over 21+ new leads a month. We successfully increased their website traffic, leads, and revenue through ongoing monitoring of our SEO plan. Also further cementing the vital role of a well-executed SEO strategy in improving a law firm’s online presence and client base.
Page 1 on google
Sunshine Coast
Maroochydore QLD 4558,
Australia
Gold Coast
PO Box 1582 Southport BC QLD 4215, Australia
Start: January 2021
Finish: Current
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We enhance Shanahan Family Law’s website layout to meet SEO standards. By applying our unique website design approach, we also aim to increase their potential client inquiries.
We address the concerns of their clients by creating engaging headlines that resonate with their emotions.
We write informative articles using specific topics that showcase Shanahan Family Law’s expertise. By posting new articles every week, we also improve their visibility on search engines like Google and Bing.
Discover Your Online Footprint by growing your brand.
The first step for search engines is understanding the online footprint.
We used tools like SEO Minion or Detailed Chrome Extension, SurferSEO, or SE Ranking to audit their website's crawlability, indexability, and overall health.
This helped us to identify technical issues that may be hindering the SEO performance and take corrective actions.
Find Relevant Keywords
Keywords are the backbone of SEO and attracting more sales. They play a crucial role in attracting the right audience to your website.
We used tools like Google Keyword Planner, SurferSEO, or SE Ranking to research relevant keywords for family lawyers.
Optimise Your Website's Technical Elements
Technical SEO may sound intimidating, but it's essential for improving their website's visibility and performance.
We used tools like Google Search Console, SurferSEO, or SE Ranking to optimise their website's technical elements, including meta tags, structured data, schema markup, and XML sitemap.
Create SEO-Optimised Content
Content is king when it comes to SEO, and family lawyers can benefit from creating high-quality, SEO-optimised content that resonates with their target audience.
We used tools like SurferSEO or SE Ranking to analyse their content's relevance, keyword usage, readability, and other key metrics
Optimise Your Website's On-Page
On-page SEO refers to optimising individual web pages for specific keywords or topics.
By optimising their website's on-page elements, we improved their website's relevance, authority, and user experience.
We used tools like SurferSEO or SE Ranking to analyse their on-page elements and identify areas for improvement.
We used tools like SurferSEO or SE Ranking to analyse their on-page elements and identify areas for improvement.
Improve Your Local SEO
Since they are serving a specific geographical area, local SEO can help them attract more relevant traffic to their website.
We used tools like Google Business Profile, SurferLocal, or SE Ranking to optimise their local SEO and improve their visibility in local search results. Rank in Position 1 of Google’s 3 pack.
Build High-Quality Backlinks
Backlinks are essential in SEO, as they signal to search engines that your website is authoritative, trustworthy, and relevant.
We used tools like SE Ranking to analyse their backlink profile and identify high-quality link opportunities.
We used tools like SE Ranking to analyse their backlink profile and identify high-quality link opportunities.
Shanahan Family Law is the top-ranking Law Firm within their area and is able to gain 21+ clients monthly using its website. We also help him rank in the Google search engine to get more local clients and increase his phone calls.
We used our extensive SEO knowledge to help Shanahan Family Law improve its online presence, increase website traffic, and convert more leads. Our customised SEO plan tackled their unique obstacles, resulting in their growth from a team of two to ten and their gaining 21 new clients monthly.
This success was achieved by employing a seven-step SEO plan, using various tools to optimise website elements, keyword usage, content, local SEO, and backlinks.
This case underscores the effectiveness of a customised, industry-specific SEO strategy, highlighting the importance of aligning SEO initiatives with a client’s unique needs.
Ready to experience similar growth? Let’s craft your tailored SEO strategy to elevate your business to new heights. Contact LawSEO today!
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