Attract 21 extra family law clients monthly.

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The Power of SEO: Case Study on a Law Firm's Growth

Shanahan Family Law

Sunshine Coast
Maroochydore QLD 4558, Australia

Gold Coast
PO Box 1582 Southport BC QLD 4215, Australia

The Results

  • Divorce
  • Joint Application Divorce
  • Child Custody
  • Property Settlement
  • Domestic Violence
  • Financial Agreements
  • Property Consent Orders

Project Duration

Start: January 2021
Finish: Current

Get 21+ new clients monthly, like Luke

Project Duration: Jan 2021 – Current

With our wide-ranging SEO expertise, we have partnered with Shanahan Family Law, a growing family law firm, to meet their need for increased monthly clients. We started on a journey to use our SEO skills, ranging from content creation to technical SEO, to help the firm expand from a team of 2 to a sizeable staff of 10.

This case study aims to show how our SEO strategy helped Shanahan Family Law get over 21+ new leads a month. We successfully increased their website traffic, leads, and revenue through ongoing monitoring of our SEO plan. Also further cementing the vital role of a well-executed SEO strategy in improving a law firm’s online presence and client base.

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Monthly Results

Challenges and Difficulties

Shanahan Family Law struggled with low online visibility despite its quality legal services. Their site could have ranked better on search engines, resulting in low traffic and limited lead conversion.
 
Two main challenges needed addressing.
 
First, their search engine rankings had to be improved to enhance visibility for potential clients. Second, their website traffic had to be better leveraged, turning mere visitors into active leads and clients. Although their website and services were great, they needed more online engagement and conversions.

Our SEO Strategy

LawSEO’s SEO strategy encompasses content, on-page, off-page, and technical SEO. We focus on creating high-quality content, optimising website elements, building authoritative backlinks, and refining the site’s structure.
 
We chose this comprehensive strategy for Shanahan Family Law to address their needs. Given the nature of the legal field, their website needed to rank highly in search results. We focused on refining their website’s user experience and technical aspects. Our approach drives growth through improved visibility and increased conversions.

Our SEO Strategy

LawSEO’s SEO strategy encompasses content, on-page, off-page, and technical SEO. We focus on creating high-quality content, optimising website elements, building authoritative backlinks, and refining the site’s structure.
 
We chose this comprehensive strategy for Shanahan Family Law to address their needs. Given the nature of the legal field, their website needed to rank highly in search results. We focused on refining their website’s user experience and technical aspects. Our approach drives growth through improved visibility and increased conversions.
Shanahan Family Law

Sunshine Coast
Maroochydore QLD 4558, Australia

Gold Coast
PO Box 1582 Southport BC QLD 4215, Australia

The Results

  • Divorce
  • Joint Application Divorce
  • Child Custody
  • Property Settlement
  • Domestic Violence
  • Financial Agreements
  • Property Consent Orders

Project Duration

Start: January 2021
Finish: Current

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IMPLEMENTATION: 7 KEYS TO SEO MAJOR SUCCESS

1. Empowerment

Discover Your Online Footprint by growing your brand.

The first step for search engines is understanding the online footprint.

We used tools like SEO Minion or Detailed Chrome Extension, SurferSEO, or SE Ranking to audit their website's crawlability, indexability, and overall health.

This helped us to identify technical issues that may be hindering the SEO performance and take corrective actions.

2. Clarity

Find Relevant Keywords

Keywords are the backbone of SEO and attracting more sales. They play a crucial role in attracting the right audience to your website.

We used tools like Google Keyword Planner, SurferSEO, or SE Ranking to research relevant keywords for family lawyers.

3. Relevance

Optimise Your Website's Technical Elements

Technical SEO may sound intimidating, but it's essential for improving their website's visibility and performance.

We used tools like Google Search Console, SurferSEO, or SE Ranking to optimise their website's technical elements, including meta tags, structured data, schema markup, and XML sitemap.

4. Simplicity

Create SEO-Optimised Content

Content is king when it comes to SEO, and family lawyers can benefit from creating high-quality, SEO-optimised content that resonates with their target audience.

We used tools like SurferSEO or SE Ranking to analyse their content's relevance, keyword usage, readability, and other key metrics

5. Authenticity

Optimise Your Website's On-Page

On-page SEO refers to optimising individual web pages for specific keywords or topics.

By optimising their website's on-page elements, we improved their website's relevance, authority, and user experience.

We used tools like SurferSEO or SE Ranking to analyse their on-page elements and identify areas for improvement.

We used tools like SurferSEO or SE Ranking to analyse their on-page elements and identify areas for improvement.

6. Connection

Improve Your Local SEO

Since they are serving a specific geographical area, local SEO can help them attract more relevant traffic to their website.

We used tools like Google Business Profile, SurferLocal, or SE Ranking to optimise their local SEO and improve their visibility in local search results. Rank in Position 1 of Google’s 3 pack.

7. Growth

Build High-Quality Backlinks

Backlinks are essential in SEO, as they signal to search engines that your website is authoritative, trustworthy, and relevant.

We used tools like SE Ranking to analyse their backlink profile and identify high-quality link opportunities.

We used tools like SE Ranking to analyse their backlink profile and identify high-quality link opportunities.

The Results

Shanahan Family Law is the top-ranking Law Firm within their area and is able to gain 21+ clients monthly using its website. We also help him rank in the Google search engine to get more local clients and increase his phone calls.

Analysis and Learnings

Shanahan Family Law succeeded with its SEO strategy by customising it to their needs and the legal industry. We connected with clients by improving our search engine visibility with quality content and optimised web pages. Furthermore, refining the user experience increased the likelihood of website visitors becoming leads or clients.
 
To achieve the best possible results with our comprehensive method, we must tailor our SEO approach to meet each client’s unique needs. This was demonstrated through a recent case where we closely aligned our strategy with the client’s industry and challenges.

Conclusion

We used our extensive SEO knowledge to help Shanahan Family Law improve its online presence, increase website traffic, and convert more leads. Our customised SEO plan tackled their unique obstacles, resulting in their growth from a team of two to ten and their gaining 21 new clients monthly.

This success was achieved by employing a seven-step SEO plan, using various tools to optimise website elements, keyword usage, content, local SEO, and backlinks.

This case underscores the effectiveness of a customised, industry-specific SEO strategy, highlighting the importance of aligning SEO initiatives with a client’s unique needs.

Ready to experience similar growth? Let’s craft your tailored SEO strategy to elevate your business to new heights. Contact LawSEO today!